Before the emergence of the Tesla Roadster, electric cars were in danger of becoming a victim of an undeserved stigma. As most electric vehicle is built to feature a minimized carbon footprint, the common belief was to think of battery-powered cars as lacklustre performers. In truth, the characteristics of electric powertrains lends surprisingly well [...]
Since Thomas Edison perfected the electronic light bulb over 130 years ago, our ability of creating artificial illumination has brightened up the coldness of night. An evolution especially important as the automobile progressed, vehicle lighting has taken strides in becoming brighter and more efficient. At first existing as clumsy lanterns, electric lighting quickly emerged in [...]
Perhaps foreseeing a blurring of automotive categories, Subaru was an early adapter of truck-like attributes to their cars. Remembering the old Subaru commercials of Australian actor Paul Hogan fleeing across off-road trails in the first-generation Outback and Forester give the perspective of a capable new image for the Japanese auto brand in the 1990s. Taller [...]
For most the prospect of “One Ford” would seem to limit creativity and the ability to produce localized performance models for different markets. For one, Ford’s globalization plans primarily include core models; there will still be select variants and model lines that are unique to different areas. The Focus ST released at Frankfurt is Ford’s [...]
The Toyota Prius family is growing – in fact some think it could one day supplant the Camry as Toyota’s best-selling car. To capitalize on the success of the original, Toyota is introducing the larger Prius V, as well as a new smaller model that will slot in below the current car. The smaller model [...]
I am, clearly, a big believer that racing improves the breed. And as much as I love both Formula one and the 24 Hours of Le Mans as rolling R & D facilities, the WRC (the World Rally Championship) seems to be the best place to get real world results out of real world cars. [...]
Ever heard of Rimac? Until recently we hadn’t either. We expect a lot of people will be finding out about them soon though, with the company introducing one of the most stunning debuts at the Frankfurt Motor Show. The vehicle in question is the Concept One super car, produced by Rimac Automobili. Rimac is comprised [...]
The Chinese market is becoming increasingly important, and the reason is a no brainer: with over a billion people there, possibilities are endless. Particularly for luxury automakers, who see a goldmine of potential. Volvo aims to tap into this, and sees a future for itself much more upmarket than the position it currently occupies. The [...]
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