For the past several months around the Detroit area, automotive paparazzi have been a little anxious to capture an image of General Motor’s latest mechanical celebrity. The seventh-generation Chevrolet Corvette (known popularly as the ‘C7′) has the entire car world waiting in anticipation for its pending debut. Undercover and incognito, peaks at a masked Corvette C7 have [...]
Existing as a “Long time, no see!” production promise from General Motors’ luxury-oriented Cadillac brand, the ELR was given the green light August of last year on the premise of becoming the brand’s first plug-in hybrid car (or extended range electric vehicle). Based on the Converj concept car that debuted at the 2009 North American [...]
2012 marks the 15th year since the Toyota Prius began its effort to champion the future of motoring. A unique automotive legend would start in late 1997 as the concept of an electric motor supporting a gasoline engine entered production for the Japanese marketplace. Premiering in a very niche market of gasoline-electric vehicles that [...]
As one of the most important auto shows of the year takes place in Detroit, the need for brands to create a meaningful impression on the forward-thinking automotive market is paramount. For at least one company, their work in acquainting customers to once advanced producted started a week earlier. Prior to showcasing this year’s automotive [...]
Debuting the New Beetle concept at the North American International Auto Show back in 1994, Volkswagen either has a special place in its corporate heart for Detroit or realizes the automotive exhibit is the location to show up the leading American automakers. With intrigue building for what automakers had in store for the auto show, [...]
This year’s North American International Auto Show is in full swing, and it is one of the best auto shows we’ve seen in a long time. So many debuts are going on, pivotal new vehicles for their manufacturers. And you know what else? There has been very few leaks ahead of time – making it [...]
After the magnificent display that was the 2011 Los Angeles Auto Show, I wrote an article on the notion that the California coast was the place automakers preferred to display their latest creations and concepts. Wondering if the 2012 auto show in Detroit would be have the same amount of enthusiasm, the sensory overload-inducing [...]
In the early part of the 2000s, Lexus was the revered luxury automobile benchmark winning over customers with premium comfort and technology. However, the past several years have seen the Toyota-backed luxury car division fall from good graces. Following the release of 2011 United States sale results, the Lexus brand continues a descent downward in [...]
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