Every year, many people’s favorite part of the Super Bowl are the commercials. Year after year, it seems like more and more automotive-related commercials are being aired. For 2012, the Super Bowl XLVI didn’t disappoint, with a range of funny car commercials. Check them all out below: (if the videos fail to load at first, [...]
On again, off again. Such has been the status of the Volkswagen BlueSport Concept. Last month the project was said to be on hold. Volkswagen engineering head Uli Hackenberg spoke to Autocar about this. He said the engineering work was all done, but the problem was finding sales numbers. He said sales volumes weren’t adding [...]
The Chicago Auto Show is just around the corner; the media days take place on February 8th and 9th. Volkswagen isn’t waiting until then to introduce the latest engine variant of the Beetle, the TDI model. VW has probably championed the diesel engine in the U.S more than any other company in recent times. For [...]
Volkswagen has always been known as “The People’s Car.” As in, affordable and ubiquitous. VW’s Das Auto advertising campaign has been highly effective – that slogan has permeated the public consciousness in a big way. While the company strayed from its roots in the past (VW Phaeton, anyone?) with upmarket intentions, VW has returned to [...]
When Volkswagen announced a while back that it intended to become the world’s largest automaker by 2018, it seemed like a lofty goal to many. The company wasn’t doing nearly as well back then, and the volume VW brand wasn’t aimed at the thick of the buying market. All that has changed, and rather quickly, [...]
A Volkswagen mid-engined roadster has been in the news for years. Its one of those stories that never dies. A lot more credence came to the idea three years ago when VW debuted the BlueSport Concept at the North American International Show. It was remarkably ready for production. Since its introduction, we’ve heard about its [...]
Debuting the New Beetle concept at the North American International Auto Show back in 1994, Volkswagen either has a special place in its corporate heart for Detroit or realizes the automotive exhibit is the location to show up the leading American automakers. With intrigue building for what automakers had in store for the auto show, [...]
Realizing that a large chunk of the world population is ill prepared to afford a high-end luxury car, the niche sector of the automobile industry catering to wealthy, elite clientele continues to roll strong. Mercedes-Benz, Maserati, Audi and Lotus have or are planning to expand their line-ups reacting to a marketplace that still demanding premium [...]