
Part of Audi’s new advertising campaign for the 2009 A4 is developing a video game for the Apple iPhone and iPod Touch. What resulted was the Audi A4 Driving Experience, a racing game featuring the A4 and using the iPhone’s built-in accelerometer to steer (turn it like a steering wheel, see below.)
Despite it being a free download, the game gathered quite a few negative reviews from users. This was mostly due to the game being a blatant advertisement, having very limited gameplay value, and terrible controls. I played the game myself, and the users were right. After about 5 minutes of play, I deleted the game from my iPhone and never looked back.
Fortunately, Audi realized that they’ll have to make a game worth downloading to gather the attention they seek, and just released a second version with better graphics, significantly improved handling (although very unrealistic,) more tracks to race, and the ability to unlock additional cars such as the A4 3.2L V6 and Audi R8. Continue Reading…







