Another year, another Scion Release Series. This time it’s the xB RS 8.0, which will be officially unveiled in a few days at the 2010 LA Auto Show. As the name suggests, this will be the eighth version of the limited-run RS xB. What does Scion have in store for this one? First up, and [...]
UPDATE: 2011 Scion tC Review In the early 2000s, Toyota’s demographic was quite a bit older than industry average, and the Lexus brand only made their typical customer even more mature. In an attempt to capture a younger crowd, the Scion brand was launched in 2003. The xB came first, nothing but a funky box [...]
Showing a kink in their corporate armour with the rash of very public recalls, Toyota has also developed an image as a ‘bread and butter’ car builder. For the 2010 SEMA Show, Toyota and their younger, hipper Scion brand want to spice up their overall presence in the motoring landscape. Viewed as a party on [...]
Only one week from now, the doors opens to the much-anticipated Paris Motor Show revealing the next crop of vehicles slated for introduction to various world markets. Roughly 6,000 miles away in a small Canadian city named Barrie, the new generation of automotive sales and marketing personnel is receiving lessons on promoting the latest [...]
The second- generation Scion 2011 tC sports coupe debuted at the New York International Auto Show this week. The tC is scheduled to arrive in dealerships later this fall, and brings with it a host of new goodies, making for a pretty desirable ride. “The all-new tC features styling that is both refined and aggressive, [...]
The all-new 2011 iQ premium micro-subcompact rolled out at the New York International Auto Show this week. The iQ will go on sale in early 2011. “Scion prides itself on being an innovative brand with a lineup of iconic vehicles that set automotive trends. The iQ will define the premium micro-subcompact segment as the choice [...]
Scion just released details and pricing for the redesigned xB utilibox, self-classified as an “urban utility vehicle.” Changes to the 2011 model include bigger vents in the front bumper, a new honeycomb pattern in the front grill, and modified headlights, along with minor changes to the rear tail lamps. Inside, the driver and passenger seats [...]
Even though Scion didn’t have any big unveilings or news during the 2010 Chicago Auto Show, they showed up with their usual eccentric display of customized cars and any new editions. They officially debuted the tC RS 6.0, and the xB RS 7.0 is present as well. Other than those new models, they had a [...]