
When Toyota Motor Company introduced Scion to the American car scene in 2004, it had one goal in mind: Sell inexpensive, yet funky cars to the young Generation Y driver as a way to develop their loyalty to the brand. There was the tiny xA, the toaster-shaped xB, and the cute tC. As soon as these cars started rolling off the back of the delivery truck, they rolled right into people’s garages, being a frugal, fun and reliable choice over the competition.
Shortly after the sales numbers started coming in, two very big surprises popped up: one was the most popular model in the line-up was the box-on-wheels xB; the other was the average owner age was 46, nearly twice the age Scion had originally projected.
To us car nuts, it doesn’t really matter who is buying what, but why. What makes the Scion xB hatchback, now in its second generation, such a popular choice for a car? Let us find out. Continue Reading…






