With a new year dawning in just a few more days, the choice of a new car could be a pending resolution. Presented with a wide variety of vehicle brands, model and types in 2011, the 2012 calendar guarantees customers will have even more to choose from at dealership lots. Impressive fuel economy, pint-sized performance [...]
This past Sunday, Italy’s most prestigious sports car builder Ferrari lost a close, early ally pivotal for sculpting some first defining vehicles. At the age of 91, Sergio Scaglietti passed away after more than 30 year of direct Ferrari contributions. A skilled coachbuilder, Scaglietti brought forth the elegant, lightweight sports car form that has [...]
Celebrating 80 years in 2010, Pininfarina is still a family-operated design house, Renowned for artistic excellence even beyond the auto industry, their styling grace with cars and trucks still generates the most fanfare. Growing from a small factory on the outskirts of Turin, over 3,000 employees serve many faucets of industrial design with now a [...]
By the 1970s, Pininfarina has come a long way from their quaint public appearance at the postwar Paris Auto Show. In less than 30 years, stylistic pipelines through Europe rushed with Pininfarina inspiration. Bringing glam to the auto industry throughout a golden age, Pininfarina’s design services would face a growing challenge. As the love affair [...]
Following the second world war, Pininfarina entered on a rocket ride to the pinnacle of acceptance. During this era, Pininfarina established ties with a young sports car company named Ferrari (a relationship that blossomed into one of the most prosperous pairings in perhaps the entire auto industry). Italian luxury sports car builder Maserati and France’s [...]
Amongst Pininfarina’s most prized relationships was established with auto racing entrepreneur named Enzo Ferrari in 1948. More than 6 decades of threads, the pair has cooperated in creating 26 concept and production cars. While other designers would have the privilege to shape early Ferraris, a Pininfarina-designed 1952 Ferrari 212 Inter made a striking style [...]
Function is a word that can rarely coexist relevantly with art. Through the past century of motoring, automobiles have been a prime medium for realizing the fusion required for great industrial designs. For 81 years, an Italian manufacturing and design specialist Pininfarina has harnessed forces of creativity, channelling their own shapes with either a design [...]
For all automakers, the need to build a recognizable image depends heavily on visibility of the brand and association with the vehicle. For niche market auto companies, the efforts to build a brand persona cannot depend on word of mouth or the overwhelming testimonials of ownerships. For exotic car companies, the way to provoke desirability [...]