The 51% Minority: Women’s Buying Power
This is a guest post by Jody from AskPatty.com
Who is the 51% “minority” that accounts for 85% of all consumer purchases? Women.
Women purchase more than 51% of all new cars and influence the purchase decision of 85% of all new cars sold in the U.S., yet shopping for a new car still remains a unpleasant [...]