Seen by approximately one in every three Americans, Super Bowl 46 in Indiana’s Lucas Oil Stadium was a closely matched showdown between two NFL football teams with only victory in mind. On the field, the New York Giants resisted the last-second charge of the New England Patriots for the glory of this Sunday sporting [...]
An exhibition of big horsepower, big creativity and big enthusiasm in an attempt to lure registered visitors to the 2011 SEMA Show, compact, muscle as well as exotic cars are modded to varying themes. A vehicle category full of brand loyalty and personalization, trucks remain a giant centerpiece for the Las Vegas show. Heavyweight [...]
Produced as a joint project with the United States Department of Energy, a 140-vehicle fleet of Ram 1500 Plug-in Hybrid Electric Vehicle (PHEV) will be evaluated through true truck activities. Set for deployment across United States government branches as well as to power utilities, the crew cab pickup trucks are another step in the study [...]
Creating a major stir with an emotion-filled advertisement spot during the 2011 Super Bowl, the besieged Chrysler Group found inspiration from a city that has received its own share of negative publicity. In the centerpiece television advertisement since becoming the new image campaign for Chrysler, the Detroit-based automaker slanted the ongoing misperception of United States [...]
Founded in 2009 as an attempt by Chrysler to better target the truck market, the Dodge Ram and Dodge Dakota pickups moved into their own separate division. While the newly minted Ram brand continues to exist only as a showcase for Chrysler’s medium and large pickup trucks, plans to expand the product array with several [...]