In business for 107 years, Ford Motor Company has reached the highest of highs with the Model T, Taurus and Mustang. In spite of successes, Ford’s journey also included tribulations such as the Edsel division disaster and a $12.7 billion loss resulting from a dismal 2006 year. Four years after that latest misfortune, Ford Motor [...]
Wrapping up the look back at Ford Motor Company’s departed Mercury division, the last car to earn profiling is a vehicle that once represented performance and personal luxury in perfect harmony. Today, the use of the word Cougar (other than referring to a member of the cat family) implies the woman dating a man considerably [...]
Instead of targeting a single product within Mercury, this dedication is broadly focused on the Mercury fleet which propelled them within some glorious days. As World War Two ended, and a hungry consumer product were awaiting an automobile viewed as fashionable to their newfound optimism and outlook. Ford Motor Company’s design direction during the post-war [...]
Continuing a Monday salute to Mercury which started with the Marauder last week, this time will pay tribute to one of the brand’s most overwhelming forces; the Cyclone. Existing as a high-performance edition of Mercury coupes, the Cyclone name debuted as a high-end, performance-minded Mercury Comet (the brand’s equivalent to the compact Ford Falcon). Sold [...]
In June of this year, Ford Motor Company brought resolution to the future of Mercury by announcing the brand’s discontinuation. As of the end of 2010, Mercury is going to way of other long-running brands such as Pontiac last year and Plymouth back in 2001. As the mercury sets on the thermometers for many regions [...]
Through a news release Wednesday, the Ford Motor Company provided a definite end to their Mercury brand after 2010. A mid-level division anchor used to draw general sales to Lincoln-Mercury dealerships, existing franchises converting to Lincoln-only business is understandably concerned about their future appeal. Bringing solace to Lincoln retailers, the announcement for the demise of [...]
Late Wednesday afternoon, Ford Motor Company made an important announcement about their brand structure. In light of dropping market share and redundancy, Ford has officially declared the Mercury division will be discontinued following the 2010 calendar year. Accounting for less than 1 per cent of the United States market compared to Ford’s total 16 per [...]
2009 Mercury Mariner Hybrid In 2004, Ford released the Escape Hybrid – the first hybrid SUV on the market. Mostly slow-selling at first, increasingly high gas prices have helped Ford sell every Escape Hybrid they can produce. 2006 marked the release of the Mercury Mariner Hybrid. Mechanically identical to the Escape, the Mariner offers buyers [...]