Since the Paris Auto Show in 2010, Lotus has been talking up big plans. It is part of a plan by Chief Executive Officer Dany Bahar to make the company profitable. For years, Lotus has been owned by Malaysian company Proton, and during that time it has never turned a profit. The Lotus name is [...]
Go big or go home – that is Lotus Chief Executive Officer Dany Bahar’s vision for the future of the company. Lotus has carved a niche out for itself selling lightweight, mid-engined sports cars like the Elise and Exige. Unfortunately, according to industry observers that niche isn’t a profitable one – Lotus has lost money [...]
In December of 2009, Lotus began what would be a radically different plan for the future. Proton, parent company of Lotus, hired Dany Bahar as Chief Executive Officer. Bahar, who formerly worked at Ferrari, was hired to chart a new path. Those plans were revealed at the Paris Auto Show last year when the company [...]
At the Paris Auto Show in 2010, Lotus showed off grand plans for the future. They included new model additions like the Elite, Eterne, Esprit as well as a radically different next-generation Elise. Lotus is clearly planning to move upmarket and away from its lightweight-only focus of the past decade. For many, the Elise is [...]
Born on September 5th 1946, Freddie Mercury was a prodigy for the music and entertainment world. Renowned for his stint with the high-energy rock band Queen and for a solo career including albums titles like ‘Mr Bad Guy’, Mercury earned some famous admirers. His death in 1991 due to AIDS-related illness brought sadness as well [...]
Praise the lawd! Praise the lawd! Praise the lawd! Here comes Gordon Murray to the rescue! Hopefully … I was filled with terror and repugnance as much as every other gearhead out there when the current head guy of Lotus (the car company, not the race team(s)), Dany Bahar said (in effect), ‘Screw all this [...]
Despite the physical toll on drivers and team members, mental focus along with the obvious rush of competition, auto racing is often disregarded or completely neglected from professional sports. Some critics against the ‘sports’ classification on auto racing references car as largely responsible for the athletic aspect during an event. A sharply untrue statement, the truest most example [...]
Ten Coolest Cop Cars – Coolest Police Cruisers Can Make Crooks Envious
Depending on their desire for freedom, criminals have had a penchant to elude the police and in many instances have vehicles that give the local police a run for their money. However, in some countries, the police have some of the coolest police cruisers that can make many criminals exceptionally envious. However, not all of [...]