Another day, another Lincoln renaissance. Here we are, at the beginning of another supposed new era for Lincoln. Sorry that we are a bit cynical – we’ve seen this movie before. That said, there have been some efforts that have really been convincing on Ford’s part to show this time is different. A whole new [...]
Plugging away a popular marketing slogan, the television or radio would ask, “Have you driven a Ford lately?” In the newly concluded 2011 year, the number of people who would answer ‘yes’ to that question has grown comfortably. Founded in 1903 and becoming key figure to the development of the American auto industry, Ford Motor Company’s second [...]
Ford Motor Company has been riding high on their ability to embrace new realities of 21st century motoring. An auto company that has been a forerunning architect not just for motoring but general human culture since the Model T, Ford Motor Company main advantage has been integrating technology at just the right time. From the [...]
Ford has tried different tacks in an effort to revive Lincoln. The original rear-wheel drive LS brought new life into the brand but it was left to wither on the vine until it became uncompetitive. The latest string of new Lincoln models MKZ, MKS, MKX and MKT have failed to set the sales charts alight. [...]
Well Lexus, you had a pretty good run with the HS 250h Hybrid being the only entry in the entry-level Hybrid Luxury Sedan segment, but it looks like Lincoln is throwing their hat in ring too. Starting with the five-year-old Lincoln MKZ sedan – briefly known as the Zephyr, as you may remember – Lincoln [...]
In business for 107 years, Ford Motor Company has reached the highest of highs with the Model T, Taurus and Mustang. In spite of successes, Ford’s journey also included tribulations such as the Edsel division disaster and a $12.7 billion loss resulting from a dismal 2006 year. Four years after that latest misfortune, Ford Motor [...]
Through a news release Wednesday, the Ford Motor Company provided a definite end to their Mercury brand after 2010. A mid-level division anchor used to draw general sales to Lincoln-Mercury dealerships, existing franchises converting to Lincoln-only business is understandably concerned about their future appeal. Bringing solace to Lincoln retailers, the announcement for the demise of [...]
Late Wednesday afternoon, Ford Motor Company made an important announcement about their brand structure. In light of dropping market share and redundancy, Ford has officially declared the Mercury division will be discontinued following the 2010 calendar year. Accounting for less than 1 per cent of the United States market compared to Ford’s total 16 per [...]