2011 was a great year for Hyundai/Kia. The company achieved record sales in the United States and around the globe. With a lot of 2010 model year debuts hitting their stride, it was a breakout year. The stigma from previous econoboxes the company produced is steadily disappearing. The level of competition in the mainstream auto [...]
Enduring the ride that was the 2011 year for better or worse, we have now arrived in the new year of 2012. For the auto industry, 2011 has taken some auto companies on differing paths. For companies like Ford Motor Company, Hyundai and General Motors, their year ends with a series of successes leading to [...]
Proficient communication skills have long allured the willing to believe or experience. Advertising and marketing is the based on the principles that the right messages to a wide audience can the key to supremacy within industry competition. As consumers will determine afterwards whether a product or service lives up to the promise of its advertisement, [...]
The Genesis and Genesis Coupe represented Hyundai’s first rear-wheel drive entries on the United States. With all that investment on a new platform, there is a lot of possibilities. Hyundai has consistently refined the Genesis Sedan, and the Genesis Coupe is getting its first update at the North American International Auto Show in January. Part [...]
Historically, Hyundai has never been known for offering anything performance related. The Tiburon was mostly a failure at attracting any kind of enthusiasts. The rear-wheel drive Genesis Coupe started to change things though, and recently Hyundai upped the ante with the 5.0 R-Spec Genesis Sedan. The company still has a long way to go though, [...]
While the summer road trip has passed, the end of the year brings two major traveling events for a considerable group of American families. With sport utility and crossover vehicles existing as the most trusted form of private transportation, budgeting for the expense of everyday driving, let alone long distance travels, could have new car [...]
Thanks to the evolutions in cell phones and the boom of mobile tablets, the current consumer marketplace expects a lot from a small package. Translating to automobiles, a new push by all car manufacturers sees the development of compact vehicles receiving the attention and focus once belonging to a crossover or exotic sports car. Upcoming [...]
Back in the 1980s, when the Hyundai Pony and Stellar gave North American audiences a negative sense of vehicle engineering, few would have expected the South Korean company would be a participant at a trendy automotive aftermarket accessories show. Evolving drastically into a producer of desirable automobiles, Hyundai’s 2011 presence at the 2011 SEMA Show [...]