Every year, many people’s favorite part of the Super Bowl are the commercials. Year after year, it seems like more and more automotive-related commercials are being aired. For 2012, the Super Bowl XLVI didn’t disappoint, with a range of funny car commercials. Check them all out below: (if the videos fail to load at first, [...]
We’ve been hearing a lot about the Fiat 500L lately. It just got that name a few weeks ago, and we’ve been hearing it is a product geared toward the United States. With Fiat dealers here only having the 500 and the Abarth model to sell, new product is clearly needed. Now Americans traditionally have [...]
Depending on person talking, the relaunch of the Fiat automobile brand in the United States late last year can be categorized anywhere from a complete success to a disappointment. So far, over 20,000 examples of the trendy subcompact Fiat 500 have been sold through distinct dealership for the US marketplace. Performing below the lofty expectations [...]
It doesn’t take a business genius to figure out that a dealer can’t survive on just one product. Especially a low-volume three-door mini car. It is a good thing then for Fiat that a lot of $1 million + Fiat Studios were financed by large dealers. These dealers have been complaining about lack of new [...]
One of the biggest (and smallest….) automotive stories of 2011 was the Fiat 500. There has been a lot of talk though about its failure to meet the lofty sales goals Fiat set for it. The company targeted 50,000 sales, with an overly-ambitious goal to beat the MINI right out of the gate. That was [...]
History has held that the only successful mini car in the United States has incidentally been the MINI. BMW’s smallest car line has thrived with an ever-expanding lineup that includes the recently-introduced Countryman small crossover. It is MINI’s largest model, but is still diminutive. Fans of European small cars rejoiced last year when the Fiat [...]
In November, the Fiat 500 Abarth was revealed at the Los Angeles auto show. There was as swarm of press at the event, eager to see the new car. The 500 is known as a “cute” car, mostly aimed at women so far. Jennifer Lopez doing the advertising? Yeah….let’s just say performance and a hard [...]
If you have been wondering about the current whereabouts of Jennifer Lopez over the past couple of years, you have probably felt a huge sigh of relief. Fiat, the subsidiary of the Chrysler company, has recently launched a multimedia campaign featuring the once popular singer and actress in order to get people talking about the [...]