Dart? We know that name from the 1960′s, when Dodge debuted on its “compact” car. Of course, in the 1960′s they had a different idea of what compact was. Today’s compact market is much different, and fiercely competitive. A number of studies have been conducted that show there is a shift in the buying tastes [...]
In terms of performance, things have have changed a lot for the Chrysler Group after the partnership with Fiat. The company’s Street Racing Technology division has returned with a vengeance, leading to a lot of amazing cars like the 300C, Charger, Challenger and Grand Cherokee SRT-8 models. The ultimate expression of performance at the Chrysler [...]
Recognized as the ACR and American Club Racer line, this racing-suited Chrysler model was first adopted by the compact Neon cars in 1995 and sparred a popular, modern take on sport vehicles. Catered to more track-like handling characteristics, the ACR package was targeted for unleashing Mopar action in competition. The ACR moniker was largely replaced [...]
Chrysler has recently blasted the media with a “Get back to American made products” campaign that pulls on our heartstrings and makes us walk away from the family room with the same feeling that we had when Rocky won the title. I can’t help but ask myself if it’s too little too late. As the [...]
Chrysler, Dodge and Jeep know something about performance. When Chrysler emerged out of its bankruptcy to have a partnership (ok, buyout deal) with Fiat, the company’s Street Performance and Technology division (SRT) had new life breathed into it. SRT has brought us excellent new vehicles like the 300 SRT-8 and Magnum SRT-8 392, as well [...]
Since 1925, the Chrysler name in the auto industry could best be described as a survivor. Enjoying some real points, the Chrysler Corporation has also been an American auto company brought to the brink of elimination on several occasions. With the most recent scare coming 2009 when company’s restructuring required a massive government assistance loan, [...]
Chrysler experienced some dark days during its bankruptcy – as did General Motors. This is a time when non-essential products were delayed and teams had to concentrate on core products. Not much room for fun and excitement in there, which just so happens to be some of the key elements that brands are made of. [...]
Roadtrip Remembering: History from the Highway
My husband and I took our kids to North Carolina to drop them off for the summer with family a few days ago, and we drove, like always. It’s a 12 hour trip each way, but we don’t mind, the scenery is great – Audis, Corvettes, Camaros, Lexus, Mercedes, and Porsches, just to name a [...]