Receiving the most corporate motivation since founder Colin Chapman’s heroic time helming the Lotus brand, the British sports car company has laid down their product line-up groundwork last year at Geneva. Showing off a brand new esprit, a four-door performance car and a firm commitment to KERS (Kinetic Energy Recovery System), Lotus Cars revelation includes [...]
Lotus has big intentions for its future. The Paris Auto Show last September resulted in a whole slew of new concept unveilings that point to much more ambitious goals. Clearly, one Lotus era is coming to a close and a new one is dawning. The Evora is the first production model to illustrate this. The [...]
The only true disappointment with many auto shows is the limited or non-existent opportunity of seeing the greatest creations in motoring in motion. Taking place on the first weekend of July, the 2011 edition of the Goodwood Festival of Speed is an outside exhibition where museum-quality, near priceless machines are seen and heard. Within a [...]
It is definitely an end of an era for Lotus, the lightweight mid-engined purveyor of cars hailing from Britain. Lotus stole the Paris Auto Show last year with its dramatic introductions of five different concept models. The debuts startled the automotive press, as Lotus kept them all under wraps prior to unveiling. While it is [...]
There’s no doubt who was the star of the Paris Auto Show. Lotus introduced five new models that showed a totally different direction for the brand. Prior to the show, Lotus Chief Executive Officer Danny Bahar hinted at a grand new plan for the automaker and to most that signaled the reintroduction of the Esprit [...]
Indulging the eccentric demands of deeper pocket motorists, the Lotus sports car company is spawning a revolutionary five-vehicle lineup by 2015. Consisting of four exotic cars of the typical two-door variety, a conspicuous addition to the resurgent British sports car organization is a four-door super saloon. The Lotus Eterne is the latest entrant to [...]
Looking into the future, the next generation of Lotus cars indicates The Esprit, Elite, and Elan all sported names of the British sports car company’s past. Resurrecting the Lotus brand with legendary names is certain to spark enthusiasts attention (as appears to have already happened through the mass Paris Motor Show). However, Lotus Cars’ renewed [...]
The second-longest running name in the historic lineup of Lotus sports cars, one of company’s futuristic offerings plan to revive the Elan title. Spending a total of 19 years in production as the modestly budgeted sports car, the Lotus Elan nonetheless succeeded in delivering solid handling. Though never enjoying the glitzy movie star background that [...]