As one of the most important auto shows of the year takes place in Detroit, the need for brands to create a meaningful impression on the forward-thinking automotive market is paramount. For at least one company, their work in acquainting customers to once advanced producted started a week earlier. Prior to showcasing this year’s automotive [...]
Debuting the New Beetle concept at the North American International Auto Show back in 1994, Volkswagen either has a special place in its corporate heart for Detroit or realizes the automotive exhibit is the location to show up the leading American automakers. With intrigue building for what automakers had in store for the auto show, [...]
In the early part of the 2000s, Lexus was the revered luxury automobile benchmark winning over customers with premium comfort and technology. However, the past several years have seen the Toyota-backed luxury car division fall from good graces. Following the release of 2011 United States sale results, the Lexus brand continues a descent downward in [...]
Saddled with the high upfront costs currently attached to the early electric production cars, the new driving lifestyle will drastically affect the refueling environment for consumers. Whether a full EV (electric vehicle or a plug-in hybrid model, charging of a vehicle’s battery pack will see private parking lots or garage become an active hub for [...]
We knew it was only be a matter of time when an automotive safety alarm bell would sound over an electric vehicle. One of the heaviest promoted vehicles unleashed on the North American marketplace in the past few years, the plug-in hybrid Chevrolet Volt represented a new way that automobile producers and customers could view [...]
Environmental consciousness is the new resell red in today’s automotive market. The long-running and proven Toyota Prius is a forerunner to the latest way of thinking for car manufacturers suddenly striding for the most efficient powertrain or the maximizing of advanced materials on everyday cars. As long waiting lists formed for car customers desiring [...]
This past week, a most prolific figure of American motoring celebrated their centennial. Founded by Swiss engineer Louis Chevrolet and early American car business mogul William Durant on November 3rd 1911, Chevrolet assembled their first prototype vehicle in an era when the number of auto companies was as diverse as the mobile App world [...]
Here’s a selection of some of the greenest of all green concept cars from hybrids and all-electric through to cars that are completely biodegradable. Ford Start Concept Designed by Ford’s California-based design offices this Ka-sized city car is powered by a 1.0-litre 1.0 litre turbocharged and direct-injected engine. The ‘EcoBoost’ engine offers the same performance [...]