By now, it is common knowledge that the Big Three is now the Big Two. Chrysler, ever the more anemic of the three beasts, has filed for bankruptcy, and only two are left. Ford seems to be doing okay, in fact, they sold more cars in April than Toyota did. So now it’s GM that’s close to hearing that death knell. But fear not, for here is my ten-point plan to pin the medals back on the mighty General.
Mind you, this isn’t a plan designed to save GM from a very likely bankruptcy, as that would take an angel from car heaven to flip a switch in everyone’s head so that they suddenly buy American. Rather, this is a plan designed to fix GM, and to ensure that the General’s current predicament will never happen again after GM bounces back. Also keep in mind that this is a plan only for GM North America (for I propose cutting Buick, which would alarm the reader living in, say, China).
UPDATE: Well, looks like this is strictly a plan to fix GM after recovering, as the (once) powerful General went into bankruptcy today. Strange and scary times we are living in
1) Keep Pontiac
I’m still reeling over GM’s decision to axe Pontiac. Next to Chevrolet, this is the brand that has the highest potential to make money! After all, look at all the effort GM has put into this brand. They’ve spent all that money developing the Solstice GXP Coupe, the Pontiac G8 and variants, and now they are going to just kill the whole thing off? That doesn’t make sense. What’s more, the decision to return to the four “core brands” of GMC, Chevrolet, Buick, and Cadillac does not make sense either. Chevrolet and Cadillac should be kept, of course, but GMC and Buick? Neither are making GM enough money to justify their continued existence, and neither fulfill a market that the other two (Chevy and Cadillac) can’t. Continue Reading…
