In larger cities across the world, compact vehicles have become a necessity as populations continue to get larger. While many Asian and European markets have had plenty of exposure to super compact cars, the idea of driving a small vehicle is a relatively new idea for most people in the States. But as gas prices [...]
Since its launch, the Fiat 500 has had its share of marketing problems – mainly the whole advertising deal with Jennifer Lopez. The first commercial for Fiat appeared during a football game as part of Lopez’s new singer. A lot of (negative) publicity ensued, but Fiat has continued its partnership with the singer, launching a [...]
Most of what we’ve been hearing about the Fiat 500 has to do with Jennifer Lopez. That probably isn’t the best way to launch an all-new car. The advertising campaign has been a flop, with the brand’s first TV commercial being the ill-fated “music video trailer” for the single “Papi.” Enough of that so-called image [...]
Launching a new model can be an expensive and difficult proposition. Launching a new brand? Even more so. The Fiat-Chrysler partnership has brought us the Fiat 500, which has been a huge hit around the globe. The retro compact could be finding a niche here in the United States as a MINI alternative. Who doesn’t [...]
Okay y’all, her we go again: Abarth tuner of all things small and Fiat will be rolling out three new specials for the upcoming Frankfurt show. To get the un-anointed up to speed, Abarth is to Fiat, the way John Cooper is to Mini, AMG is to Mercedes or Sox & Martin were to Mopar. [...]
I know, how many of you out there have had to use a pick up truck as a tool? How many gearheads also do construction? I know just what you’re thinking when you look at this Fiat Doblo. You’re thinking, “There’s no way in God’s green Earth that thing can function in a construction setting.” [...]
Fiat’s reentry into the American automotive market continues apace. Even though Alfa is delayed (again) Fiat’s diminutive 500 is already here, in both coupe and convertible form. And even better news for the performance minded among us gearheads is that the Abarth addition of the toaster-sized 500 will be rolling out in the City of [...]
Celebrating 80 years in 2010, Pininfarina is still a family-operated design house, Renowned for artistic excellence even beyond the auto industry, their styling grace with cars and trucks still generates the most fanfare. Growing from a small factory on the outskirts of Turin, over 3,000 employees serve many faucets of industrial design with now a [...]