I was just reading a rather interesting, yet still speculative article about what new rides Ferrari would be letting lose on the streets of the world from their Maranello factory, and then these spy shots hit the web today. In some ways, Ferrari’s 599 GTB Fiorano is the longest in the tooth, and, therefore, the [...]
Amongst Pininfarina’s most prized relationships was established with auto racing entrepreneur named Enzo Ferrari in 1948. More than 6 decades of threads, the pair has cooperated in creating 26 concept and production cars. While other designers would have the privilege to shape early Ferraris, a Pininfarina-designed 1952 Ferrari 212 Inter made a striking style [...]
Right. Sure, I can understand this, but it still doesn’t mean I’m happy about it. When spy photos leaked a while back showing something that looked like an updated Lancia Stratos, the automotive world was abuzz. When it turned out to be true, and that the wealthy (okay, richer than Croesus) German fellow had the [...]
For all automakers, the need to build a recognizable image depends heavily on visibility of the brand and association with the vehicle. For niche market auto companies, the efforts to build a brand persona cannot depend on word of mouth or the overwhelming testimonials of ownerships. For exotic car companies, the way to provoke desirability [...]
You have made it to the top. Successful and in charge, you want to live life to the fullest. All the money you’ve made has allowed you to indulge in your favorite hobby, collecting cars, but now you find yourself stuck in the office all day. As far away from your obsession as possible. Have [...]
The only true disappointment with many auto shows is the limited or non-existent opportunity of seeing the greatest creations in motoring in motion. Taking place on the first weekend of July, the 2011 edition of the Goodwood Festival of Speed is an outside exhibition where museum-quality, near priceless machines are seen and heard. Within a [...]
Idioti insapore! Non hai il senso dello stile a tutti? Nessuna comprensione della tradizione? Such shocking, sad and disheartening news from Maranello today: The sale of Ferraris painted the traditional Italian Racing Red are down. Even worse, red accounts for less than half of the cars coming out of factory on via Ascari. In the [...]
“You can’t always get what you want.” Those lyrics uttered in a famous Rolling Stones song has captured the reality for many of us in a work-a-day lives. However, it’s hard to dismiss the fact the Rolling Stones enjoy a life where fewer obstacles exist between specific wants. Exotic cars and trucks is one of [...]