Seen by approximately one in every three Americans, Super Bowl 46 in Indiana’s Lucas Oil Stadium was a closely matched showdown between two NFL football teams with only victory in mind. On the field, the New York Giants resisted the last-second charge of the New England Patriots for the glory of this Sunday sporting [...]
So it’s official; the new Viper will be called an SRT Viper. Despite being sold at Dodge dealers, the car will be part of the company plan to make Street Racing Technology division its own brand. But, in this case we care less about branding than the actual vehicle – the Viper is coming back! [...]
In the muddled order of the Chrysler Group’s brands, Dodge’s stated future mission is to be a performance brand. This ambition has led to a few different conundrums. What about the Journey, Grand Caravan or just released Dart? These are all as mainstream as they come, and in reality that is right where Dodge should [...]
Chrysler/Fiat’s branding strategy is quite curious. They’re doing things right now that is unprecedented in modern times. First of all, they are proliferating individual brands. The Ram truck was split off from Dodge into its own division, complete with its own website – despite being sold in the same dealer. Then you have Street Racing [...]
Hype can either make your break you. Some cars actually live up to it; the Chevrolet Volt and the Cadillac ATS at first glance appear to be two models that have. Others don’t, such as the 2013 Lincoln MKZ Concept. There has been a lot of rumors about the 2013 Dodge Dart being best-in-class. It [...]
After the magnificent display that was the 2011 Los Angeles Auto Show, I wrote an article on the notion that the California coast was the place automakers preferred to display their latest creations and concepts. Wondering if the 2012 auto show in Detroit would be have the same amount of enthusiasm, the sensory overload-inducing [...]
Chrysler has a thing for sub brands. Most companies in the automotive industry do it, to some degree, such as BMW with the M Division or Mercedes-Benz and AMG. These are all part of the company’s portfolio, and they really aren’t advertised as their own line. Chrysler has split Ram off from Dodge, and has [...]
Eight-speed, ten-speed; it wasn’t long ago that these were gears primarily found in mountain bikes. In the automotive industry, we’re reaching these levels with automatic transmissions though. While just a few years ago most cars had four- and five-speed units, a gear arms race has been started with the goal of improving fuel economy at [...]