As one of the most important auto shows of the year takes place in Detroit, the need for brands to create a meaningful impression on the forward-thinking automotive market is paramount. For at least one company, their work in acquainting customers to once advanced producted started a week earlier. Prior to showcasing this year’s automotive [...]
Debuting the New Beetle concept at the North American International Auto Show back in 1994, Volkswagen either has a special place in its corporate heart for Detroit or realizes the automotive exhibit is the location to show up the leading American automakers. With intrigue building for what automakers had in store for the auto show, [...]
This year’s North American International Auto Show is in full swing, and it is one of the best auto shows we’ve seen in a long time. So many debuts are going on, pivotal new vehicles for their manufacturers. And you know what else? There has been very few leaks ahead of time – making it [...]
After the magnificent display that was the 2011 Los Angeles Auto Show, I wrote an article on the notion that the California coast was the place automakers preferred to display their latest creations and concepts. Wondering if the 2012 auto show in Detroit would be have the same amount of enthusiasm, the sensory overload-inducing [...]
In the early part of the 2000s, Lexus was the revered luxury automobile benchmark winning over customers with premium comfort and technology. However, the past several years have seen the Toyota-backed luxury car division fall from good graces. Following the release of 2011 United States sale results, the Lexus brand continues a descent downward in [...]
Next year’s North American International Auto Show looks like it will be hosting a lot of exciting launches. The show begins in just a few weeks; after New Years we should see some heavy leaking of launches prior to the show. Lexus and Acura are both slated to bring coupe concepts, providing an interesting contrast [...]
From the 1980s through to the latter half of the 2000s, American automakers reluctantly participated in the small car market. Poor build quality, lack of reliability and overall unattractiveness tainted not only the reputation in the small car category but potential first-time car buyers. When Chevrolet committed to replace the Korean-built Aveo with the 2012 [...]
As convertible weather gives way to snow tires in most part of the United States and Canada, the chances dwindle for seeing the newest cars in pristine condition. For reason of controlled environmental factors and the ability to better lure cold-snapped car enthusiasts, the indoor auto show season becomes a regular cure to the [...]