Unlike General Motors who experienced a major sales and earnings bounce when that auto company relieved itself of many financial burdens through bankruptcy, Chrysler Group’s road to recovery has been less splashy. Chrysler Group had very little to celebrate since German auto giant Daimler-Benz pulled out the troubled American auto company. Though products like the [...]
A phenomenon created when major road networks were formulated across North America in the 1950s, the summer family automobile trip was inaugurated. Originally identified as a time when a large station wagon was loaded up with belongings, the trip in route to a landmark or camping ground for some family memories. In the 1980s, minivans all but destroyed [...]
Since the beginning of motoring, the convertible lingered long before the sport utility, minivan or crossover captured buzz. In modern times, the convertible is a type of freedom symbol allowing the confides of everyday responsibilities and routines to slip away temporarily. As the mercury rises, as temperatures spike, the choices for fashion open up to [...]
While many automakers have dedicated their modern operations to creating buzz-worthy technologies, electric or electric assist vehicles are paraded as the new faces of the car industry. Since emerging out of bankruptcy, Chrysler Group’s few years have been spent refining the back to basics of today’s motoring. Building a group of stylistically refreshed vehicles and [...]
Everyone is focusing on the Shanghai Motor Show right now, but Chrysler is looking ahead to the New York International Auto Show with its latest release. The 200 mid-size sedan has been redesigned for 2011 and Chrysler is aiming to provide some visual excitement to the lineup with a new “S” trim level. The 200 [...]
Creating a major stir with an emotion-filled advertisement spot during the 2011 Super Bowl, the besieged Chrysler Group found inspiration from a city that has received its own share of negative publicity. In the centerpiece television advertisement since becoming the new image campaign for Chrysler, the Detroit-based automaker slanted the ongoing misperception of United States [...]
Founded in 2009 as an attempt by Chrysler to better target the truck market, the Dodge Ram and Dodge Dakota pickups moved into their own separate division. While the newly minted Ram brand continues to exist only as a showcase for Chrysler’s medium and large pickup trucks, plans to expand the product array with several [...]
Roadtrip Remembering: History from the Highway
My husband and I took our kids to North Carolina to drop them off for the summer with family a few days ago, and we drove, like always. It’s a 12 hour trip each way, but we don’t mind, the scenery is great – Audis, Corvettes, Camaros, Lexus, Mercedes, and Porsches, just to name a [...]