Last month Acura previewed major changes to its lineup. The NSX Concept was no doubt Acura’s main event, and one of the stars of the show. Overall though, the new supercar is a deviation from the strategy that the brand is pursuing. Acura hopes the NSX effect will trickle down, but at the show the [...]
Every year, many people’s favorite part of the Super Bowl are the commercials. Year after year, it seems like more and more automotive-related commercials are being aired. For 2012, the Super Bowl XLVI didn’t disappoint, with a range of funny car commercials. Check them all out below: (if the videos fail to load at first, [...]
While Acura as a whole has never been particularly exciting, there has been one standout product through the years – the NSX. A return of the Acura NSX has been considered long overdue by many fans. The car ceased production in 2005, leaving a big gap without its presence on the market. When the NSX [...]
As an industry trend, downsizing is definitely in vogue. New, smaller vehicles than ever before are being debuted in the United States, and engine displacements are trending downward. At least for mainstream vehicles, that is. Evidence of that abounds at the North American International Auto Show. Just take a look at the Buick Encore or [...]
Some of Acura’s biggest successes have been with small, front-wheel drive offerings like the Integra, RSX and TSX. It is an area where Acura has shined. Recent history hasn’t been kind to Honda’s luxury division. Sales are in decline thanks to a polarizing design language that has crippled sales of its most popular model, the [...]
For years, Acura has made noises about becoming a “Tier 1″ luxury brand, going to head-to-head with BMW and Mercedes-Benz. Out of the Japanese luxury brands, only Lexus has really reached that status. While Acura had higher goals, products were produced with polarizing styling languages. The new “Power Plenum” grille alienated those who liked the [...]
Looking at the Honda and Acura lineups, there isn’t much that appeals from an enthusiasts perspective. Years ago the company had cars like the Honda S2000, Acura Integra/RSX, and at the most extreme level, the NSX. It’s a similar situation over at rival Toyota, who has largely abandoned fun-to-drive vehicles. The Scion FR-S/Subaru BRZ as [...]
Auto manufacturers today realize the car ownership experience must be a far-extending phenomenon to promote loyalty. Auto companies like Ferrari fosters favour for vehicles like the latest 458 Italia thanks to a wide merchandising chain. Mopar merchandise and Mercedes-Benz apparel have also been hot sellers as companions for diehard brand followers blossoming into a [...]