2012 marks the 15th year since the Toyota Prius began its effort to champion the future of motoring. A unique automotive legend would start in late 1997 as the concept of an electric motor supporting a gasoline engine entered production for the Japanese marketplace. Premiering in a very niche market of gasoline-electric vehicles that [...]
Seen by approximately one in every three Americans, Super Bowl 46 in Indiana’s Lucas Oil Stadium was a closely matched showdown between two NFL football teams with only victory in mind. On the field, the New York Giants resisted the last-second charge of the New England Patriots for the glory of this Sunday sporting [...]
This past decade, in-car infotainment electronics has evolved from a multi-disc CD charger and the occasional rear-seat DVD viewing system to a level of innovation once thought of as absurd. Satellite radio, electronic GPS guidance and even wireless Internet connections on several luxury products provide a mere tip of the iceberg to what is currently [...]
Depending on person talking, the relaunch of the Fiat automobile brand in the United States late last year can be categorized anywhere from a complete success to a disappointment. So far, over 20,000 examples of the trendy subcompact Fiat 500 have been sold through distinct dealership for the US marketplace. Performing below the lofty expectations [...]
A common consensus among automotive analysts (and most importantly customers) is Honda’s recent styling direction have been seen as too conservative. Still regarded as a builder of mechanically sound and liveable vehicles, Honda is being affected by the same pattern that Ford Motor Company encountered in the late 1920s with the Model T. An [...]
In most places within North America, auto insurance represents one of the most costly ongoing expenses attached to automotive ownership. A monthly or annual cost that varies wildly between driver, we barely understand the number of factors affecting our individual insurance rate. Driver’s age, gender and history behind the wheel plays the key part in [...]
As expected early this 2012 year, automakers posted some very optimistic sales numbers for the United States marketplace for 2011. A place where consumers still love their cars, 2011 provided an excellent year for North American car fans. No other time in the North American auto industry has motorists been able to explore so much freedom [...]
As one of the most important auto shows of the year takes place in Detroit, the need for brands to create a meaningful impression on the forward-thinking automotive market is paramount. For at least one company, their work in acquainting customers to once advanced producted started a week earlier. Prior to showcasing this year’s automotive [...]