2018 Ford F-Series Super Duty Limited: Big Capability, Big Price

Ford Motor Company recently unveiled their latest F-Series Super Duty variant, a model they say ” sets the new luxury standards for high-end heavy-duty truckers.” The top variant, the F-450 Limited, is now Ford’s largest luxury vehicle, and it’s capable of towing over 30,000 lbs., the equivalent of an F-35 fighter plane.

Just in case you need to move one.

Royal Treatment

Inside, Ford pours on the comfort with custom Camelback two-tone leather seats, a premium stitched leather-wrapped steering wheel, and a Miko suede headliner. Other luxury elements include the hand-finished dark ash wood trim, a panoramic moonroof with retractable shade, heated and ventilated front seats, heated rear seats, and special badging.

“Imagine opening the door to your humidor and sinking into your favorite leather lounge chair – that’s the sensation the new Super Duty Limited inspires,” said Aileen Barraza, Ford Design Manager.

Each Limited truck has a dedicated serial number laser-etched on the center console. A class-exclusive, flat rear load floor, complete with a fold-up locking storage feature makes for easy cargo hauling. Exterior flair includes a unique, twin-bar satin grille with chrome accents and quad-beam LED lights.

Power & Performance

Ford’s increasingly evergreen 6.7-liter Power Stroke diesel V8 will motivate the new Limited trim in either a single- or dual-rear-wheel configuration. The Blue Oval is quick to point out their list of segment-exclusive features like the Blind Spot Information System with trailer coverage, adaptive cruise control and steering, and forward collision warning with brake support.

“The Super Duty lineup is a win for all of our customers, from successful ranchers to contractors to RV owners,” said Todd Eckert, Ford Truck Group Marketing Manager.

Market Demands

A new 4×4 Super Duty Limited is north of $80,000, with the F-250 Limited coming in at $80,835. The F-350 Limited beeps across the scanner at $82,010 and the F-450 carries a window sticker of $87,100. A fully-loaded Super Duty Limited 4×4 will tip the cash register at almost $95,000. Unfortunately, Ford takes a tone we don’t necessarily agree with when addressing the price point.

“Customers who check every option box can top one out for as much as $94,455,” a recent press release from Dearborn, Michigan reads.

Perhaps we are being critical, but it seems as if Ford is bragging a little. The metrics, however, support not only the addition of the Limited trim, but the price too. More than 50 percent of Super Duty retail sales this year are concentrated in the top trims, the Lariat, King Ranch, and Platinum. It’s only fitting the Limited is the next choice for Ford customers.

“We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models,” Eckert added. “Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers with appetites for the high life and hard-earned dollars to match.”

 

 

The Ford Super Duty Limited crew cab arrives this winter.

Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.

2018 Ford F-Series Super Duty Limited Gallery

Photos & Source: Ford Motor Company.

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

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