Aston Martin Confirms First All-Electric Vehicle With RapidE

A concept vehicle no more says Aston Martin, confirming the RapidE will come to fruition. The forthcoming all-electric RapidE underscores Aston Martin’s commitment to low- and zero-emission vehicles, a critical component of the automaker’s Second Century Plan as directed by President and Chief Executive Officer, Dr. Andy Palmer.

The vehicle was developed alongside Williams Advanced Engineering in Grove, Oxfordshire, England.

Concept Rooted

The RapidE is based upon the Rapide AMR concept and will look similar to the Rapide S, although an all-electric powertain will replace the V12 of the Rapide S. Aston Martin promises “instantaneous delivery characteristics,” meaning the RapidE will probably be a blast to drive. The RapidE Concept first appeared in October 2015 and according to Aston Martin, was a significant milestone toward an electrified portfolio.

“RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely co-exist alongside a new zero-emission powertrain, but are enhanced by it,” Dr. Palmer said. “RapidE will showcase Aston Martin’s vision, desire, and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers.”

Photo: Aston Martin The Americas.

Valuable Partnerships

The aforementioned Williams Advanced Engineering has played, and will continue to play, an important role in bringing the RapidE to market. The company feels honored to be apart of the vehicle’s development.

“This project with Aston Martin will draw on the extensive battery and EV experience we have accumulated, and we are extremely pleased to be supporting this prestigious British company with their future electrification strategy,” explained Paul McNamara, Technical Director, Williams Advanced Engineering.

McNamara also touched on the importance of working together when it comes to developing more energy efficient automobiles.

“Williams Advanced Engineering has always endeavored to work collaboratively with its customers to meet their sustainability challenges and find energy efficient solutions,” he said. “For today’s car manufacturers, this is particularly important as legislation demands more energy efficient vehicles.”

Supply & Production

The Aston Martin RapidE will have a limited build run of 155 units; expect production to get underway in 2019. Those who enjoy more traditional powertrains from the British marquee need not worry.

“The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come,” Dr. Palmer added.

Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 

Photo: Aston Martin The Americas.

Photos & Source: Aston Martin The Americas.

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

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