Rare Mazda MX-5 RF Launch Edition Coming

The 2017 Mazda MX-5 Miata RF made its debut earlier this year at the New York International Auto Show. Now, Mazda’s most loyal enthusiasts have chance to purchase the MX-5 RF Launch Edition. The show car is limited to only 1,000 units in the United States, but it’s coming. Mazda’s North American Operations (MNAO) will extend preorders to a select group of customers via email.

They have a specific window to respond before ordering opens to the general public.

“MX-5 RF is the next chapter of this storied model line,” said Robert Davis, Senior VP, U.S. Operations, MNAO. “We can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”

Specifications

The Mazda MX-5 RF Launch Edition features either the SKYACTIV-MT six-speed manual or six-speed automatic transmission. Based on the Grand Touring, it comes in an exclusive Machine Gray Metallic, with an Auburn Nappa leather interior, and a hand-painted black roof panel.

Customers will receive a special 42mm Tourneau watch to complement their new Mazda.

“Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates – something we don’t take lightly,” Davis said.

Further Options

Those who don’t get an e-mail from Mazda should not worry. Other MX-5 RF models will arrive at U.S. dealerships in the first quarter of 2017 in either Grand Touring or Club trim levels.

“MX-5 has enjoyed 27 years of being the world’s best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,” Davis said.

Specific timing for MX-5 RF Launch Edition ordering, as well as pricing, will be announced in the coming weeks.

*Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.

Photo & Source: MazdaUSA

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

No Comments on "Rare Mazda MX-5 RF Launch Edition Coming"

Leave a Reply