New Range Rover Drops Top, Raises Bar

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A new Range Rover will not only turn heads when it debuts next month but mess up hair in the process. The British manufacturer, known for off-road prowess, mixes that with an element of freedom and fun.

The Evoque Convertible promises a unique combination of traversing trails and catching wind.

The first of its kind, the Evoque Convertible is running the final stage of testing at Eastnor Castle, a location significant to Land Rover for the last 45 years.   All Range Rovers are subjected to the castle’s proving track and Evoque Convertible has sustained.

A final “sign-off” at the famous estate is expected soon.

Land Rover upholds their existing legacy with the Evoque Convertible by requiring such extreme tests.  The drop top doesn’t mean it’s just a casual cruiser.

“Land Rover prides itself on being a class leader when it comes to all-terrain capability and the Evoque Convertible is no different.  Thanks to a combination of innovative engineering and the application of advanced technologies, Evoque Convertible will deliver a dynamic and assured SUV experience that has been tested around the world.  We call it ‘The Convertible for all Seasons’.” ~ Mike Cross, Chief Engineer, Vehicle Integrity – Land Rover

Land Rover confirmed a convertible version of the Range Rover Evoque at the Geneva Motor Show in March.  Six full-scale wire sculptures showcased the design at a series of locations in London recently.

The public reveal comes at the Los Angeles International Auto Show next month.

Evoque Convertible will be on sale in key markets, starting Spring 2016.

Land Rover is represented, along with Jaguar, by a network of over 330 retailers in the United States.  Two design and four manufacturing facilites are spread across the United Kingdom.  Each are engaged in a variety of sustainability, environmental, and community programs.

What do you think of the new Evoque Convertible?

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, and Volvo. Carl is President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

2 Comments on "New Range Rover Drops Top, Raises Bar"

  1. I always see these cars going through the mud, off-roading in the desert, and all these crazy things, and have to wonder if I am doing something wrong. Am I the only one that only likes to drive on the road? I’d prefer not to roll my car, thanks.

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