Goodyear Tires: Racetrack Throwback

Goodyear Throwback

The Goodyear Tire & Rubber Company takes “Throwback Thursday” seriously. They have announced a special, retro race tire for this weekend’s NASCAR festivities at Darlington Raceway.

Goodyear will replace their yellow “Goodyear Eagle” lettering on the sidewalls with a white logo, reminiscent of the 1970’s design.

Goodyear actually conducted their first NASCAR tire tests at Darlington in 1954 and would earn their first win in 1959, in the Southern 500, also at Darlington.

Jim Reed was the driver.

“Since our earliest days in NASCAR, Goodyear has used the sport as a proving grounds for tire development and innovation.” ~ Stu Grant, General Manager of Goodyear Global Race Tires.

Goodyear tires is part of the larger “throwback” weekend at Darlington, honoring the track’s vibrant history on the NASCAR circuit.

Many NASCAR teams will run vintage paint designs.  Terry Labonte will serve as Grand Marshall.

“The Darlington Throwback weekend is a great opportunity for us to recognize our rich NASCAR heritage, as we continue to drive superior performance both on and off the track.” ~ Stu Grant, General Manager of Goodyear Global Race Tires.

The Goodyear tires will run this weekend during the NASCAR XFINITY Series, VFW Sport Clips Help A Hero 200, September 5th and the NASCAR Sprint Cup Series Bojangles’ Southern 500, September 6th.  Kevin Harvick won the latter race in 2014.

Goodyear employs over 67,000 people and is the exclusive tire supplier of NASCAR’s three major national series.

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, and Volvo. Carl is President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

No Comments on "Goodyear Tires: Racetrack Throwback"

Leave a Reply