45 Ways Toyota Makes Manufacturing Music With Gifony

Gifony Screenshot #2

The renowned Toyota Production System is now a symphony of self expression with Gifony. The world’s largest automaker takes a musical approach to life at their Kentucky and Mississippi assembly plants.

Toyota’s industrial mantra sets an example.  Businesses model it and academic institutes study it.  The Gifony campaign shows Toyota’s manufacturing process moving in harmony as the vehicles that will ultimately carry the Toyota namesake come together.

Toyota, with Gifony, accentuates their assembly process in an way unique to themselves.  However, this is different than an informational video.  Gifony puts you on the conductor’s stand as you direct Toyota’s manufacturing process to your own soundtrack of 45 individual snapshots or “gifs.”

One of the things I found most interesting is at the center of the Gifony page.  Clicking there shows an overview of the entire day; from the worker’s safety brief, to the 3-Wet System paint process, to quality control.

Mobile Gifony displays a little different but still gives the same overview.

Disclosure: This article is sponsored by Toyota. All views and opinions expressed here are my own. Check out our advertising guidelines to see why we’d never steer you wrong.

Gifony Screenshot #3

Each short clip has a musical effect synonymous with what is happening.  For example, the “Wheels Up” clip mimics the sound of an impact gun as the tires are mounted in the final step of the assembly process.

Depending on the gifs, there will either be a percussion and drum sound or a melody and transition effect.

The clips also shows “tuggers” and “marriages.”

You can create your own Gifony and share it.  There is no right or wrong way – just have fun.  I learned a lot about the Toyota Production System and discovered I’m actually halfway musically inclined.

Happy creating!

Special Thanks: Rosanna Rago, Social Publicist/Influencer Marketing at 360i
Gifony Site
Toyota Facebook
Toyota Twitter

About The Author

Carl represents automakers in their marketing and product development arms as a Vehicle Coach, Product Specialist, and Facilitator. He has worked with Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Mercedes-Benz, Honda, Volvo, and Local Motors. Carl is the Immediate Past President of Detroit Working Writers and on the Board of Directors for the Ally Jolie Baldwin Foundation. He enjoys a multitude of health and fitness activities and is a loyal Detroit Lions fan.

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