Volvo Trucks New Video – The Casino – Revealed

Volvo Trucks - The Casino screenshot

As we told you about a couple days ago, Volvo Trucks’ videos have been a pretty massive success, despite them not really being a consumer-focused brand. They do make some interesting ones, like the Running with the Bulls promo and and the uhh…interesting Hamster Driving a Truck video.

Their newest video just teased a few days ago, set to make a release after the IAA Truck Show in Hannover, Germany yesterday was shown to the public.

Have a look at it below, all shot with hidden cameras:

Poor unsuspecting kid’s first day on the job goes a tad unplanned.

The idea, of course, is to get across that the newly released I-Shift Dual Clutch transmission is similar to one out of a sports car. Kinda.

I mean yeah, they both use a dual clutch, which is a good system of course, but that’s kinda like Toyota coming out and saying the Camry is just like a Lotus Evora because they both use the same base of Toyota’s 3.5-liter V6 engine.

But still, the commercial gets its point across, and I’m sure the new transmission – a first of its kind in this range for the US – does a good job. I don’t think we’ll be doing a track test on it any time soon but we wouldn’t turn down the chance (hint-hint Volvo!)

Volvo Trucks - The Casino screenshot

For those wondering, the I-Shift Dual Clutch will be available from September 2014 on all markets selling the Volvo FH with Euro 6 D13 engines producing 460, 500 or 540 horsepower. And if you’re wondering why a dual clutch transmission is good for both trucks and sports cars:

Facts about I-Shift Dual Clutch

– I-Shift Dual Clutch is based on the I-Shift transmission. Despite its many new components the new transmission is just 12 cm longer than a regular I-Shift unit.

– I-Shift Dual Clutch changes gear without any disruption to power delivery. When driving in conditions where it is more optimal for the transmission to skip a few gears, the transmission changes gear just like a regular I-Shift unit.

– I-Shift Dual Clutch can change gears without any interruption in power delivery, with the exception of the range-change, which takes place when shifting from 6th to 7th gear.

– Smooth, gentle gearchanges cut wear on the driveline and the rest of the vehicle.

– Fuel consumption with I-Shift Dual Clutch is the same as with regular I-Shift.

– I-Shift Dual Clutch will be available on the new Volvo FH as an alternative to I-Shift and manual transmission.

Volvo Truck on road

Let us know what you think about the new video below in the comments.

Disclosure: This article is Sponsored by Volvo Trucks. All views and opinions expressed here are my own. Check out our advertising guidelines to see why we’d never steer you wrong.

About The Author

I founded Automoblog.net in May of 2006 to share my love of cars. My favorites include the Lamborghini Diablo 6.0 VT and Koenigsegg CCX, and I think the Ferrari 360 Spider is still one of the sexiest cars in existence. For “normal” cars, I like imports - Nissan, Audi, Subaru... I love my Pearl Yellow (don't judge) 1990 Nissan 300ZX TT and plan to get it to around 550 HP one day. I'm also an avid world traveler and love rock climbing.

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