They are two things we could safely predict seeing ahead of the 48th Super Bowl; one team would win the Vince Lombardi trophy and a slew of heavily produced, high-octane television advertisements. With 30-second ad slots costing four million dollars, the production of the commercials themselves reasons to believe a brief spot could be the most expensive campaigns of the year for companies. While some intend to reair their ads, the Super Bowl has often consisted of one-off presentations that can only be reviewed thanks to the miracles of the Internet. The Internet also permits viewers outside of the United States in places like, let us say, Canada to be amused by ads we have long been deprived from seeing readily.
Of course, car companies were again in full force selling almost every kind of automobile to game viewers during commercial breaks. Crossover utility vehicles, hybrid sedans, heavy-duty pickup trucks and exotic brands have received the pomp of an expensive football game ad.
The following is a taste of some of “The Big Game” commercials created by automakers:
A pricey Super Bowl ad has been the part of Audi’s annual marketing budget for several years running. In previous commercials, the Green Police, Vampires and Prom dates have been the storyline used in an attempt to attach us to Audi products. For 2014, Audi’s promotion of its anticipated A3 line has resulted in the conception of a “Doberhuahua” to illustrate how their car captures sport, luxury and design without compromise.
Buying television ad space during the fourth quarter of the Broncos/Seahawks match-up, Jaguar entered unfamiliar territory with such an advertisement. As the Seattle Seahawks domination provided a bad competition for Super Bowl XLVIII, the British luxury brand told views how it’s “Good to be Bad”. Recruiting Oscar-winning director Tom Hopper, Jaguar defined itself with a breed of British badness. The 60-second spot contained renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong alongside their Jaguar F-type Coupe. Interesting to note two of the three Brits appearing in the Jaguar commercial were present in Marvel (Although Sir Ben Kingsley’s role in Iron Man 3 was not a traditional villain).
Despite several successful years, Ford Motor Company has never been effective in creating memorable Super Bowl commercials. For 2014, Ford thought bigger in promoting their Ford Fusion Hybrid. Boasting significantly greater fuel economy than conventional gasoline sedans, the Ford Fusion Hybrid received a commercial celebrating the feat in grand fashion. The spot titled “Nearly Double” stars Rob Riggle and James Franco in similar but completely different presentations.
For almost 60 years, the late Jim Henson’s Muppets have been delighting children as well as adults with their surreal appearance and comedic personas. The Muppets’ family-friendly appeal is being channelled by Toyota in their 2014 Super Bowl commercial highlighting the Highlander crossover vehicle. Also staring former NFL player Terry Crews, the 2014 Toyota Highlander commercial features a number of popular Muppets including the popular Kermit the Frog.
Promoting Kia’s first rear-wheel drive luxury sedan in a Super Bowl commercial, Laurence Fishburne reprises his role in the Matrix trilogy. Offering an unsuspecting couple the choice of a blue or red set of keys, their selection results in the Kia K900 and the ongoing appearance of Morpheus. The ending for the Kia commercial made me wish this could have been the ending of the Matrix trilogy.
Chevrolet provided two advertisements for this year’s big game. The first commercial follows the common trend for humour in Super Bowl ads. In a spot called “Romance”, the all-new Chevrolet Silverado HD is immediately put to work delivering a stud-bull to a cattle farm.
Taking a break from the laughs and action content for which many Super Bowl commercials provided, one of Chevrolet’s ads delivered a serious message. While the game focused on four quarters where two teams fought to win a trophy, the real-life fight against cancer served as the inspiration of a sentimental spot promoting World Cancer Day on February 4th. The name for the second spot is “Life”.
During the 2011 Super Bowl, Chrysler premiered their bold “Born of Fire” television commercial. Proudly highlighting the city of Detroit as the home for the auto company, the story was a poignant message of survival and perseverance through what was a difficult time. The message was expanded in Chrysler’s commercial the following year with the Clint Eastwood-narrated “Halftime in America”. Each passing year, the Chrysler ad takes on an increasingly more patriotic tone.
For the Chrysler brand, a two-minute 2014 Super Bowl ad called “America’s Import” again celebrates the United State’s spirit. The music and narration of Bob Dylan accompanies the 2014 spot. The ad was part of three released from newly branded Fiat Chrysler Automobiles.
Information, photo and video source: Audi AG, Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Jaguar Land Rover, Kia Motors America, Toyota Motor Sales USA