2014 BMW 2-Series Starts At $32,100

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Folks, we have a BMW announcement for you and – surprise – it isn’t about an electric city car or another small SUV. Instead, it’s a rear-wheel drive, (relatively) lightweight, turbocharged coupe.

We’d like to call it back to the basics, but we know that isn’t happening. The German “Big Three” Volkswagen (and by extension, Audi), BMW and Daimler are all gearing up for an intense focus on the entry-level segment of the market.

This focus is particularly important for BMW and Daimler, who do not have the plethora of brands and economy-of-scale benefits enjoyed by the Volkswagen Group. To capture younger buyers and boost volumes, smaller models are necessary. At BMW this new push has coincided with a reorientation of the model lineup.

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The 3-Series Coupe has become the 4-Series, and now the RWD 1-Series has been renamed the 2-Series. 1-Series was due for it’s next-generation model update anyway, so it all came at a perfect time. Today, BMW has announced pricing and engine information for the car. As expected, the 2-Series ditches inline six power for the 2.0-liter turbocharged four-cylinder found in the 328i.

While many miss the six in the BMW 28i variants (including this writer, who drives one), the four really fits these cars. Practically, the great power and fuel economy make a lot of sense. What we’ll never forgive BMW for is the axing of the M3 name….but we digress. The new 228i starts at $32,100 and the M235i at $43,100. Those figures mark a slight decrease in starting price versus last year’s 1-Series.

The specs are familiar; 23 mpg city/35 highway, 240 horsepower and 0-60 in 5.4 seconds for the 328i. An extra $11,000 for the M35i will net you BMW’s naturally-aspirated inline six with 82 extra hp. That will send you to 60 mph in 4.8 seconds. The 3.0-liter six is only available with the M package goodies – a calculation on BMW’s part that only enthusiasts will be opting for the M35i.

The name change means a new 1-Series is coming – in FWD hatchback guise (oh joy). The good news though is that the 2-Series is every bit a real BMW. It even reminds us of the older 3-Series generations from back the day. The 2-Series will makes its official auto show debut at the North American International Auto Show (Detroit) in January.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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