The best-selling car manufacturer in the United States last year was General Motors. However, the best-selling individual brand was Ford. While GM has four brands, Ford has just two and Lincoln is under-performing versus the competition. With today being the last day of 2012, Ford has announced its sales totals for the year.
More than 2.2 million Fords were sold in the United States this year, the second year to cross that milestone. 2012 has seen strong sales of core models such as the F-150, Fusion, Focus and Fiesta. 2013 should be even stronger, with the launch of an all-new Fusion and a significant update for the Focus sub-compact.
The corporate plan that Ford has instituted over the past few years means that its core model lines are all completely globalized. Along with its U.S. totals, Ford announced that it has three models in the global top-ten. According to Ford, the Focus is 2012′s best-selling car, with 737,856 registrations. Next on the list, at number four, is the F-150, with 576,339 trucks sold. At number 5 is the Fiesta, with 560,061 registrations. That makes up 60 percent of the top five and gives Ford the best-selling title in the critical B and C segments.
More than 520,000 EcoBoost vehicles were sold globally, a big increase year-over-year. This data was sourced from R.L Polk. “Focus and Fiesta represent the best of our One Ford plan,” says Jim Farley, Ford’s executive vice president of Global Marketing/Sales and Service. Next year, it will be interesting to see if the Fusion takes a spot on the list as well. So far, Ford’s global strategy has really paid off. With the huge volume of sales these models are experiencing yearly, profitability is way up. In the past, with a U.S. specific entry, you would be lucky to get two years of global sales volume over the car’s entire model cycle.