Updated 2014 Volvo XC60 Caught In China

2014 Volvo XC60

What is it with China and spy shots this week? Earlier, new photos of the 2014 Buick LaCrosse were captured in preproduction form. Now it’s Volvo’s turn, with the 2014 XC60 showing up on BitAuto. Volvo has more of a presence in China than it ever has, thanks to its ownership by Geely Automotive.

The company is looking to heavily expand its sales presence in China, looking for a partner to build a new plant in the country. One model in the works that is aimed directly at the Chinese executive market is a new full-size sedan in the mould of the Mercedes Benz S class. Right now the biggest sellers at Volvo are the S60 sedan and XC60 crossover.

2014 Volvo XC60

Both are pretty fresh, but the XC60 is getting an update first due to some puzzling omissions on the original, such as a lack of fog lights. For 2014, the XC60 will be getting fog lights as well as a redesigned front headlight section that eliminates the secondary LED strip. We’d imagine that an update for the S60 sedan isn’t too far around the corner as well. The pictures shown aren’t too flattering – it looks more generic than its predecessor. However, we like the recent work we’ve seen from Volvo such as the V40 hatchback.

Don’t get us started on how the V40 should come to the United States. The updated XC60 will probably look a whole lot better in person and in press photography, so we’ll reserve final judgment for then. While Volvo has been speedy in updating the XC60, they haven’t been nearly as fast with the XC 90. That car has been out quite some time, and it doesn’t look like a full redesign will come until 2014 or 2015. This update will help keep the XC60 fresh – so far Volvo has had trouble keeping up with demand. The XC60 is built in Belgium and imported to the U.S. Volvo is seeking a partner for production here in North America, with a new plant being planned for either the US or Mexico.

Tony Pimpo

Tony Pimpo

Automotive Editor
Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.
Tony Pimpo

@tonypimpo

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Filed Under: Car NewsSpy ShotsVolvo