Maserati Plans To Add Small Crossover In Quest For Global Sales

MaseratiKubangSUVFrontView

The ink is hardly dry on Maserati’s decision to produce one crossover SUV, but Car and Driver reports that another one is coming. Maserati has toyed with the idea of making an SUV for years.

Recently, Fiat committed to making a large investment into the brand, with the goal of growing sales to 50,000 units per year globally. Access to the Chrysler Group’s platforms has made developing an SUV more of a feasible possibility.

MaseratiKubangSUVRearView

Purists are up in arms, but Maserati is preparing the Levante SUV, which is based on the Jeep Grand Cherokee platform and will be built here in the United States. This model’s styling was previewed by the Kubang concept. Inspiration for the Kubang was clearly drawn from the success of the mid-sized Porsche Cayenne. Those paying attention will know that Porsche is readying another crossover model, the Macan, which is based on the Audi Q5 platform. Going smaller means a more athletic driving experience as well as more practical considerations such as efficiency.

Given that Maserati intends to compete with Porsche head on, capturing sales in the segment is a priority for the company. If purists were mad about the Levante, just wait until the smaller crossover arrives. C&D reports that the as-yet-unnamed new crossover will be based on the Compact U.S Wide. This platform underpins the Alfa Romeo Giulia and the Dodge Dart. This is a platform designed primarily for front-wheel drive small models, but it is able to accommodate all-wheel drive as well. We would hope that the Maserati model will be available only with AWD. You have got to draw the line somewhere. Hopefully, Maserati will be able to grow its sales while still retaining its unique character. Maserati’s more mainstream focus begins with the redesigned 2014 Quattroporte. The car is expected to sell 13,000 units next year.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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