Subaru BRZ Flying Off Lots, More Production Is Requested

Even during the most difficult days of the economic crisis, Subaru sales remained strong. The brand has seen significant increases in demand, prompting it to add more manufacturing capability.

Over the years, Subaru has developed a very loyal following, particularly with its Forrester and Outback models (the Outback is practically the official car of the northern West Coast states). Along with this rugged image, Subaru has also made a mark with its rally-inspired WRX and WRX STI offerings.

It is with this background that Subaru launched the BRZ sports car. In the beginning, there were a lot of questions about how buyers would take to the new car, as it is unlike anything Subaru has ever made before. That led Subaru to release very conservative production targets for the first year. In case anyone wondered though, the results are coming in and the car is a hit. This is proving to be the case over at Scion as well. It would be interesting to compare buyer demographics for the two cars, but we digress.

Subaru can’t get enough of the car – literally. Subaru of America Chief Operating Officer Tom Doll says “We have been sold out of the car since it was introduced….we are selling all the BRZs we can get.” On that note, Automotive News reports that Subaru will be getting an additional 2000 units of production over the next four months. It may not seem like much but Subaru of America has received just 500 BRZs a month since its April on-sale date in the United States. With excellent reliability, a great price and extremely fun rear-wheel drive platform, the Subaru BRZ and Scion FR-S stand alone in the market. So the question now turns to what is next for the BRZ. There are a lot of possibilities. We would really like to see a high-performance model. BRZ STI anyone?


Categories:: Car NewsSubaru


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