Jaguar Readying Small Sedan, Crossover

Jaguar has ambitious plans of competing globally with Audi, BMW and Mercedes-Benz. And certainly on the top end it is doing so: the XF and XJ are highly regarded in their respective segments. Beginning with the XF, Jaguar’s image has turned around dramatically.

So far, the Tata Group has done an excellent job of managing the company. From a volume standpoint though, the problem with Jaguar is a lack of models. It currently has no crossover variant, and like Cadillac, has lacked an entry level model to compete with the BW 3-series and Mercedes-Benz C-class.

Given that sales are concentrated in the entry level segment, this upcoming model will be a very important one for Jaguar. The last time Jaguar tried an entry level model with the X-type, it didn’t go too well. But that’s because the car was based on Ford mechanicals and had little to offer in the way of luxury and performance. In stark contrast, the upcoming model from Jaguar is much awaited by the automotive press. Automobile Magazine reports that the car has been given the go ahead for a launch in 2015. Under code name X760, there will first be a 4 door sedan and then a small crossover will launch the year after. Both models are expected to significantly increase Jaguar sales. Introduction of the F-type sportscar, along with a new small sedan and crossover, will help to fill out Jaguars line-up nicely.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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