Fiat Makes 1 Millionth 500

History has shown us that what is popular in Europe doesn’t always carry over into the United States. The new Fiat 500 was launched in Europe in 2007 and it became a sensation across the continent. Fiat’s partnership with Chrysler enabled the car to come to the United Staes last year. While it is viewed as a new product by most Americans, the 500 was already well into it’s model cycle.

That’s okay though because it is still fresh and relevant. Fiat has announced that the 1 millionth 500 has been produced at Fiat’s plant in Poland. These 1 million models are spread across the globe as the car is sold in over 100 countries. North America accounts for 70,000 units of that total.

Fiat 500 number 1 million is a Lounge model that features Fiat’s three-layer Bianco Perla paint scheme. It got off to a slow start, but the 500 has done very well in the United States. Sales momentum is growing and Fiat is looking to add models such as the 500L. Fiat’s original goal was to topple the MINI, and with more models we can definitely see them getting close to that. There is a lot of room for growth.

The next generation MINI R56, due next year, is set to feature a 5 door hatchback version of the original for the first time. MINI has finally realized that adding a 5 door model of the original could greatly increase sales. We think there is similar potential for a 5 door model of the 500, especially here in the United States. The 500 is already very practical as a 3 door; adding a pair of extra doors in the back would only make it that much more so. As a fan of the 500, we are looking forward to seeing it hit more milestones in the future.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

1 Comment on "Fiat Makes 1 Millionth 500"

Leave a Reply