2013 Range Rover Evoque Adds Entry-Level Pure Trim

While the 2013 Range Rover Evoque is the smallest model Land Rover makes, and the only to be powered by a four-cylinder, but it isn’t the cheapest model the company offers. That honor goes to the recently-updated 2013 LR2. An entirely new type of Range Rover, the Evoque has been accepted with wide open arms by fans and the press.

In fact, Land Rover says the car received a stunning 120 international awards last year. Why? Because it’s just so good, in nearly every area. For 2013 Land Rover is expanding appeal even more with a lower starting price tag. The base model, Pure (by the way, innovative trim level naming guys) now starts at $41,995 – about $2,000 less than last years $43,995 starting figure.

The Evoque Pure is only available as a five-door – you’ll have to step up to a Pure Plus if you want the sporty looking three-door. Land Rover has always been known for its high-levels of equipment, and Pure continues with that, having standard leather and Dinamica synthetic suede. It drops a few features not everyone might want though – such as a panoramic glass roof that is part and parcel for the rest of the lineup. A conventional aluminum roof is standard on the pure, and it can be finished with a different shade of paint.

LOther model-wide changed include a revised front grille, optional and Park Assist automated parallel parking feature and updated navigation system. The update brings a very valuable feature – Off-road navigation. Most systems just show you on-road maps, but LR adds info like topographic contour lines, latitude, longitude, altitude, trace, waypoint, and compass functions. We assume this will spread to other Land Rovers for 2013. The Evoque has been a big hit for the brand, and Land Rover says it is drawing buyers that it has never had before. Proof is in the pudding – the Halewood, United Kingdom factory where the Evoque is produced is running around the clock with three shifts in order to satiate demand.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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