Toyota Sales Back Scion iQ EV Program, Focuses On Plug-Ins

Thanks to a need to boost Corporate Average Fuel Economy scores and California regulations, Toyota has to produce some pure electric vehicles. It didn’t have a vehicle program ready though, so it turned to Tesla for the RAV4 EV. With the Scion iQ EV though, Toyota branched out on its own and announced that 2012 would be “the year.”

There was some problems with the idea though. Does a car with 50 miles of electric range sound appealing to you? It doesn’t to us either. With the Scion iQ EV program, Toyota has come around to what the rest of the world already knew. The iQ EV is still launching, but Reuters reports that it will be in extremely limited quantities. Extremely limited as in 100 iQ EVs split between the United States and Japan.

Yeah, that’s extremely limited alright. While it is still moving forward with the RAV4 EV, Toyota is signaling that it has little interest in pure electrics. The company released a statement that explains it all:

“Toyota has seen that many customers are not yet willing to compromise on range, and they don’t like the time needed to re-charge the batteries. Moreover, the infrastructure for recharging has not become as widespread as originally anticipated. So, even though Toyota is ready with the iQ EV, we believe a plug-in hybrid solution offers a better way than pure electric for most customer needs in the short- to medium-term, and that is where we will concentrate our commercial activities.”

Toyota is casting its lot with the plug-in electric vehicle crowd. From the standpoint of a mainstream-focused entity like Toyota, it makes sense. For most customers, having a car with 20 to 50 miles of electric range and gas power after that is a much better solution. Until electric can get to around to offering a 300-mile range affordably, we doubt they will see much mainstream adoption. Someone needs to figure out a plug-in electric with about 100 miles of range and a tiny diesel engine. It probably would be little used, but it would provide the long-distance traveling ability that many require for a first or only vehicle.

Tony Pimpo

Tony Pimpo

Automotive Editor
Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.
Tony Pimpo


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  • San Diego Mechanic

    Looks good. Switching from electric to hybrid increases the reliability and efficiency of the car. Until the time where it could offer a better mileage. How much does cost? I mean the price range on the models?

  • Buy Here Pay Here Charlotte NC

    From the dealerships I deal with on a regular basis, none of them want to purchase anything with a battery pack at present. None of the techs they have in house are trained on how to maintain or repair the motors or battery packs on hybrid or all electric vehicles.

    If they follow through with a purchase at auction and something is wrong with the vehicle, they are then at the mercy of the franchise dealership to conduct the repairs. As a result, I think it will be a long time before traditional used car dealerships will feel comfortable enough to start selling any volume of these on their lots