Next Toyota Corolla Said To Get Dramatic Transformation

Let’s be honest: Toyotas don’t sell on a reputation for style and excitement. Instead they are bought for things like high resale values, reliability and fuel economy. Those attributes are a powerful combination, as sales of stalwart models like the Camry and Corolla have remained strong. For years, the Toyota Corolla and Honda Civic were at the top of their classes.

Today though they have fallen behind in competitive rankings as models like the Chevrolet Cruze, Ford Focus and Hyundai Elantra have stepped up their game. Reliability and quality have risen to acceptable levels for all of the aforementioned manufacturers, leading buyers to place more of an emphasis on attributes like design.

To not fall behind, the next-generation Corolla will need to do more than just offer more of the same. A sign that Toyota has gotten the memo with new products arrived when the Toyota Avalon debuted in January at the North American International Auto Show. It was a dramatic change. Toyota says the new Corolla won’t just be as big of a step forward as the Avalon, but even more so. “Some (within Toyota) have said it is an even more dramatic change” than the Avalon’s recent metamorphosis says Bill Fay, general manager for the Toyota and Scion brands in the U.S.

Fay made the comments to WardsAuto at a recent media event for the Tesla-developed Toyota RAV4 EV. If true, this is really good news. The current car is selling on name, as it clearly is at the bottom of its class on subjective qualities. It was the sales champ in the segment last year, but by the slimmest of margins: 232,159 units versus the Chevrolet Cruze’s 231,732. If Toyota can pull off a small car design that is up to the level of effort put into the Avalon, its sales future looks bright.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

2 Comments on "Next Toyota Corolla Said To Get Dramatic Transformation"

  1. ndrewoods

    Which I think they need to work more on. Well it would be better if the design would be much different each year model right. They could add or change some replacement auto parts to do this. But if it could offer better performance than the previous models, I guess it’s all good then.

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