Automatic 2013 Lotus Evora S IPS Set to Launch This October

Lotus has seen its share of problems lately – a change in ownership, a research and development freeze, and an allegedly scandalous departure of its Chief Executive Officer Dany Bahar. Former CEO Bahar championed an ambitious product plan for the British sports car manufacturer.

Big chunks of that plan are in doubt, but production continues as well as development of key future models like the Esprit supercar. A few years back, Lotus ceased importing Elise and Exige models to the United States thanks to discontinuation of the Toyota engine that powered them and an expiring government exemption. The Evora is currently the only product sold in the U.S. In a show that things are still moving forward, Lotus has announced that the automatic version of the Evora S will be arriving this October.

Previously the car was available only with an automatic, and that has impacted sales significantly. In the future Lotus plans to be more mainstream. We hear howls from the purists that Lotus needs to stay Lotus, but the fact is that the company currently isn’t profitable.

Mainstream moves will have to be made in order to ensure enthusiast-focused cars like the Elise continue to be produced. And face it, Evora is an amazing car – automatic or not. The car is called the Evora S IPS. IPS stands for Intelligent Precision Shift, and it is a six-speed automatic unit manufacturer by Aisin. It currently is used in the Toyota Camry (!), perhaps the most unlikely source car ever. The transmission hasn’t been left as is though; Lotus reworked the unit with its own actuators and software programing. Four modes are available, two of which include the ability to use paddle-shifters on the steering wheel. Given the propensity of Americans to select automatics, we’re hoping the IPS will boost sales of the Evora by a nice margin.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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