Audi Sets New Sales Record For July 2012

Records are meant to be broken, and that is an adage Audi has taken to heart. There’s no hotter brand in the United States luxury space than Audi. Thanks to a lineup of fresh products, sales are up significantly. The company has just announced an all-time record for the month of July, with a 28% increase over July 2011.

At 11,707 This marks the brand’s 19th consecutive month of record sales. The first seventh months of 2012 have set a year-to-date record as well. Particularly of interest is sales of the brand’s higher-end models, such as the Audi A8, Audi A7, Audi A6 and Audi Q7. Share of these vehicles as a percentage of overall Audi sales jumped 20%, to 30.4%.

A6 sales are up 66.8% percent for the month and a whopping 123.8% percent to date. This is important because it means Audi is gaining traction at the upper end of the market, rather than just with low-end cars like the A4. Also, with models like the A6 we hear that the sales mix is tilted heavily toward the V-6 upper end. That could have something to do with the singular availability of a Continuously Variable Transmission (CVT) with the A6 four-cylinder.

Audi has fixed this situation with the upcoming availability of an eight-speed automatic. Good move. At 11,707 units, Audi is still a good distance behind the leaders BMW, Mercedes-Benz and Lexus. That means there is a lot of room to grow for the foreseeable future, particularly on the low end. The company’s X1-fighting Q3 crossover is being debated (and likely will be green lighted) and the U.S-focused A3 sedan will expand share in the entry-level market. Focusing on growth in the U.S and China key component of Audi’s goal to become the largest premium brand by 2018. With BMW and Mercedes-Benz preparing fresh product offensives, it’ll be interesting to see how this rival shakes out. One thing is for sure: the consumer really stands to benefit from the fierce competition.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

1 Comment on "Audi Sets New Sales Record For July 2012"

Leave a Reply