Lamborghini Builds 1,000th Aventador, Blows Past Murcielago

Exclusivity is an important part of the luxury/exotic equation. That said, everyone is still pushing for increased volume in order to bring in more profits. Under the Volkswagen Group, Lamborghini sales have grown significantly. The percentage rate is set to grow even more in the years to come, thanks to the addition of the Urus crossover. We can hear the purists howl now.

Like it or not, the Urus is on its way. It was just too tempting of a proposition to pass up – Lamborghini projects it will add around 3,000 units of volume. That’s more volume than the Raging Bull has traditionally put out yearly. Last year was a record year for the Raging Bull and about 1,600 cars were sold.

Lambo isn’t just growing through the addition of new model lines though. The company is celebrating the delivery of the 1,000th Aventador. 1,000 of them, already? That was quick. Quicker than ever, in fact. The Aventador has been on sale for just 15 months (and it seems like less), so this is an impressive rate of sale for the expensive supercar. By comparison, the Murcielago took almost three years to reach the 1,000 unit tally. Over its 10 year run, 4,099 are sold. At this rate the Aventador will get close to the 10,000 mark. The entry-level Gallardo was the first Lambo to cross 10,000. The next-generation model of the Gallardo is expected to see similar percentage increases, as well-heeled buyers in emerging markets around the world lap the cars up.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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