Chrysler Files For EcoDiesel Name, Readies Diesel Jeep Grand Cherokee

Turbocharged technology is nothing new, but Ford has made a big deal out of it with the incredibly-good line of EcoBoost engines. The company has done a great job with its marketing no doubt. The EcoBoost moniker has reached saturation level, certainly within the enthusiast community, but also by the general public. Ford has filed a trademark for the name and it should be an enduring part of its brand image for years to come.

Diesel engines are nothing new either, but Chrysler is looking to get some marketing mileage out of them as well via a trademarked branding effort. The news comes via the United States Patent and Trademark Office. Motor Authority searched and found that Chrysler has filed a trademark for the “EcoDiesel” name.

Thanks to its partnership with Fiat, Chrysler has some diesel engines in the works that it hopes will become a weapon in its arsenal. The filing comes with a “3.0L” designation, and that coincides with reports about Chrysler’s first diesel unit – a 3.0-liter turbocharged six-cylinder. The engine would likely first do duty in the Jeep Grand Cherokee – it is already sold in international markets with that engine. The engine is slated to arrive next January, as a model year 2014. It was supposed to arrive as a 2013, but delays with Chrysler’s new ZF-developed eight-speed automatic have pushed it back.

The diesel Grand Cherokee returns 23 city and 33 mpg highway as is; with the eight-speed unit we should see a nice boost for the North American-bound model. The engine is expected to produce 241 horsepower and 406 pound-feet of torque. While not many manufacturers offer diesels in the U.S right now, Chevrolet is preparing to launch one and Volkswagen has reported strong demand for its TDI models. The Grand Cherokee has been a huge hit for Jeep, and we could see the diesel model doing well.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

4 Comments on "Chrysler Files For EcoDiesel Name, Readies Diesel Jeep Grand Cherokee"

  1. Adam Hannah

    I wonder if we could get the engine in any trim level or just the "higher end" versions? I would definitely buy one if the diesel option was available in the "Laredo" version. The closest competition with somewhat comparable diesel engines are the Audi Q7 at 25mpg/highway and the Volkswagen Touareg at 28mpg/highway. Sort of coincidental that the engine in the Audi/Volkswagen and the new Jeep diesel BOTH have the exact amount of advertised torque (406) and they all three have/will potentially have an 8 speed auto. tranny. Wow, 33mpg. Now, I wonder how much more the diesel option will be? It's around $3000 more in the Volkswagen Touareg.

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