BMW Opens i Store in London, Debuts New Take on i3 Interior

For a long time, people have speculated about an Apple “iCar.” Then, BMW went and built it – i3. The i moniker is being launched as a sub brand of sorts within BMW. In London (likely to coincide with its sponsorship of the Olympics), BMW has announced the opening of its first i Store on Park Lane. This indicates BMW’s desire to market the cars in a separate space.

The showroom focused on “sustainable mobility.” What we’re covering here though is a new, more luxurious version of the i3. The updated car has been introduced to coincide with the store’s opening. So far i3 has been shown off with a cold, stoic interior design. The luxury model changes this up a bit and shows off a more lively appearance.

The front and rear bench seats now feature a weave pattern along with leather accents. Their accent leather has been processed with an extract sourced from olive trees. The wood trim comes from European Eucalyptus trees. We like the unique grain pattern it offers. Overall, the look is upscale, light and highly modern – in other word, exactly what they intended. As an overall design, the i3 is brilliant for city car use. Entry in and out is so easy, and the interior has so much passenger space. Electric drive eliminates any sort of transmission tunnel, and BMW’s has ditched the center console accordingly.

The dash is simple and minimalist as well – there are just three screens that provide information to the driver. With a glass roof and door design, we’d imagine the i3 would be an enjoyable car to pilot around city centers. Electric drive is perfect for these situations, given that little power is used in standstill traffic. Unfortunately, with all this research and development going on, the batteries are still only limited to about 80 to 100 miles in range. BMW is working with governments to install charging stations however, with tech that can recharge the battery in about an hour. A whole ecosystem is being developed around the car, and we think BMW will have this nailed down better than anyone other than perhaps Tesla. The i3 is scheduled to debut late next year.

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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