Tesla Details Paint Process of 2013 Model S

Tick, tick, tick – the clock is counting down to Tesla’s launch of the Model S. It is just a little over a week away, meaning there is one more iteration of Tesla’s “Inside Tesla” blog series left. The series begun at the first Tuesday of the month, and each week they’ve included videos dedicated to certain parts of the Model S manufacturing process. Last week’s post was a big update, with the announcement of the “Get Amped Model S Tour.”

It is a test drive program that aims to offer 5,000 test drives over 45 days in major cities in the United States. The first test drives begin next week at the Tesla factory in Fremont, California. All 10 colors of the car will be shown off at the event, and a Tesla Product Specialist will be on hand to answer questions. Reservation holders are going to be invited first to the event, so if you’re on the list Tesla says to prepare to receive an e-mail about it soon.

Regarding this week’s video, it focuses on the Paint Center. Tesla says it uses “some of the highest quality processes available to the automotive industry today.” The process is exhaustive; first the car gets a pretreatment bath that prepares the aluminum for its first layer. Secondly, the Model S is dipped into a 75,000 gallon tank where an electro-coating solution that enhances the appearance of the pain is applied.

Following this the car goes through a 350 degree oven that aims to provide an extra degree of corrosion protection. After this, “highly-skilled” craftsman apply a sealer for quietness and waterproofing. This is all before the paint is even on the car. Following this, the Model S gets a primer coat, then a base coat and a clear coat. Tesla isn’t messing around – each one of these coats is applied to every surface of the car’s body – including doors, hood and liftgate. We love the attention to detail that goes on with the build process at Tesla. Also new this week is a “Charging Model S” page that aims to educate buyers and potential buyers alike. Stay tuned for the live webcast next week!

About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

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