Not So Fast – Volvo S60 Polestar Is a One Off (For Now)

We got excited yesterday when Volvo announced that it would be debuting an S60 Polestar on June 16th. Prior to the announcement, we heard news and speculation about a big project in the works between Volvo and Polestar.

That project is a new performance S60, designed to take on the BMW M3 and Mercedes-Benz C63 AMG. Reports indicated that Volvo was serious about this, even going as far as to say the brand’s Yamaha-developed 4.4-liter V-8 would be shoehorned in. That would truly be something, and it would run counter to industry trends.

According to Volvo though, the S60 Polestar isn’t what we had thought at first. Instead of being a new production model, the S60 Polestar is being billed as a one-off model built for a specific buyer. “The performance concept road-car [S60 Polestar] is a spinoff of our work evaluating and developing the S60 for racing,” says Polestar Marketing Director Hans Bååth.

All hope isn’t lost though, as the two haven’t ruled out a production run. Also, why would Volvo trumpet this to everyone if it amounted to nothing? It could give more credence to the 2013 “official” announcement date we heard originally. Bååth says they will be evaluating the feedback they receive about this car, saying the first objective is to get feedback. It could be that before approval, Volvo wants to gauge reaction.

If the car lives up to what we’ve been hearing, the answer from enthusiasts will be a definitive yes. If it does go into production, Polestar will become more of a recognized name in Volvo performance here in the United States. In Sweden, Polestar is well known. That isn’t the case here – yet. Polestar’s long history working with performance Volvos gives it a lot of credibility in producing these models. Anyhow, we’ll hear more about the S60 Polestar on June 16th at the Gothenberg City Race.

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About The Author

Tony Pimpo is a young automotive journalist who lives in Northern California. He believes the future of the automotive industry will depend in a large part on the recommendation of enthusiasts and Generation Y. More than ever, automakers lately have realized the power of Gen Y. Not only in regards to buying power, but in driving opinion and spreading a brand’s message through the internet and various forms of social media. His appreciation for cars formed at an early age, thanks to his dad, who has always been involved with cars in different ways over the years. Tony has contributed to various websites in his pursuits, and is on staff at GMInsideNews, where he has been writing since the age of 12.

1 Comment on "Not So Fast – Volvo S60 Polestar Is a One Off (For Now)"

  1. WBYUC

    lol so funny now. The car looks like it goes fast even with all of its colors but yet it gets overtaken by a smart car.

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